As LIDO is high premium quality pasta with 100% semolina wheat.
The packaging of the product must illustrate this.
The challenge in this project is that the client need to compete the imported pastas brands, not only the local big names.
LASHEEN put this in mind to give LIDO the European style of design that give the consumer the feelings as if this pasta is imported.
So, LASHEEN used the black color and transparent areas in the pack to give the product it’s richness image.