ZURECHEM is a new company specialized in manufacturing chemical products like: Resin, paints, varnishes & other chemical products.
When LASHEEN received the brief to create the corporate identity, branding and packaging for ZURECHEM, we start to think about the project.
Especially it is a chemical production but appear to the consumers in the form of clothes or paints.
So, we reach to the final concept of “WHEN SCIENCE MEETS ART “and we use the “chemical molecules” as a pattern in our designs to express the production in a layout refers to art.