Author: lasheen

How Brands are Using TikTok to Reach Gen Z Consumers

In an age that’s becoming more digitally advanced and connected every day, it’s no wonder apps like TikTok are taking the world by storm. TikTok is a free app that is arguably the most influential social media platform of 2020. It lets you create, watch, and share up to one-minute-long videos, often set to a