Guide for building your brand with packaging design

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Guide for building your brand with packaging design

Why did you start your business? We’re pretty sure it wasn’t because you wanted to sell one product every blue moon, or because you don’t care about the services you provide.

Let’s be honest: We all want to make a difference, and we want to be recognized for delivering exceptional experiences. Without a positive reputation built on genuine feedback from satisfied customers, you can wave goodbye to local or worldwide recognition.

You’ve probably noticed that bigger brands tend to have this nailed down. You see that red-and-white logo and instantly recognize Coca-Cola, or that blue background and yellow text belonging to IKEA. Even those multi-million-dollar brands had to start from somewhere. How on earth do you create something memorable—something that a customer will recognize and trust right away?

One answer is product packaging. Packaging is the first thing someone will notice on a shelf or when they receive a delivery to their home. The more they relate to it, the more likely it is that they’ll purchase or recommend it to others.

Lasheen Branding & Packaging

However, before you reach stardom, there are several ways to increase the chance of getting noticed. From the way you speak about your brand to how you package your products, here’s how to tell a memorable brand story:

  1. Write your story early on.
  2. Give your product a persona.
  3. Colors draw in the customer.
  4. Who is your audience?
  5. Delivery boxes.
  6. Logos & graphics.
  7. Don’t over-design it.
  8. Be consistent
  9. Invest in packaging.
  10. Key takeaway.